Case Study for Somatic Therapy Center:
Enhancing Social Media Presence for The Somatic Therapy Center
Case Study for Somatic Therapy Center:
Enhancing Social Media Presence for The Somatic Therapy Center
Introduction
Client: The Somatic Therapy Center
Industry: Somatic Therapy, Holistic Wellness
Service Focus: Social Media Content Creation & Management
The Challenge
The Somatic Therapy Center is a trusted name in trauma-informed care, offering advanced somatic therapy training programs and body-based healing modalities for individuals and professionals alike. Despite their strong reputation in the wellness community, the Center faced a growing disconnect between the power of their services and the visibility of their brand online.
Their existing social media channels—particularly Instagram and Facebook—suffered from:
- Inconsistent posting frequency
- Lack of educational, high-value content
- Weak visual branding
- Minimal engagement from key audiences such as aspiring therapists, yoga professionals, and individuals exploring nervous system regulation
They were missing opportunities to attract students to their certification programs, promote their workshops, and position themselves as leaders in nervous system education and somatic trauma healing.
The A+ Virtual Pro Solution
A Social Media Strategy Built on Educational Value and Emotional Resonance
To help the Somatic Therapy Center connect with its ideal audience and increase organic reach, A+ Virtual Pro Solutions developed a fully integrated social media content strategy, focused on brand alignment, storytelling, and platform optimization.
Strategic Planning
We conducted a competitive audit, keyword research, and platform analysis to tailor a plan that aligned with both brand voice and search intent.
Core Content Themes:
- Somatic practices for trauma recovery
- Nervous system regulation techniques
- Therapist training journeys
- Embodied mindfulness and client success stories
- Workshop previews and event promotions
Keyword & Hashtag Targeting:
We incorporated high-traffic, intent-driven keywords such as #SomaticTherapy, #TraumaInformed, #NervousSystemHealth, #BodyBasedHealing, and #SomaticPractitioner to improve discoverability and relevance.
Content Development
Our content plan included a mix of evergreen and event-based content to educate, inspire, and convert.
Deliverables Included:
- Branded Templates for quotes, tips, and testimonials
- Carousel Posts explaining somatic therapy principles in an easy-to-digest format
- Short-form Reels highlighting movement practices and grounding techniques
- Therapist Spotlights to build community and humanize the brand
- Caption Copywriting focused on connection, clarity, and conversions
Sample Posts:
- “3 Signs Your Nervous System is Dysregulated—And How to Reground”
- “Behind the Scenes: Our Somatic Therapist Training in Action”
- “Why Somatic Therapy is the Missing Link in Trauma Recovery”
Scheduling & Optimization
Using platforms like Later and Meta Business Suite, we streamlined publishing and focused on audience behavior analytics to optimize content delivery.
Key Tactics:
- We scheduled posts to go live during peak engagement hours based on data
- A/B tested visuals and CTA copy
- Delivered monthly performance dashboards to guide data-driven decisions
- Provided content refinements based on engagement heatmaps and story replies
Results & Impact
Measurable Growth, Authentic Engagement
In just 90 days, our strategy helped The Somatic Therapy Center transform its online presence from static to dynamic.
Performance Metrics:
- 64% increase in engagement rate across both platforms
- 3x growth in direct messages related to program inquiries and workshops
- 2x increase in Instagram followers, with strong growth among holistic coaches, yoga therapists, and wellness practitioners
- Higher referral traffic to their website from Instagram Stories and Facebook posts
Beyond numbers, the Center’s messaging became clearer, their brand more visible, and their community of practice more active and aligned with their mission.
Conclusion:
Aligning Brand Voice with Community Need
By grounding our social media approach in somatic wisdom, trauma-informed care, and educational content marketing, A+ Virtual Pro Solutions helped The Somatic Therapy Center extend its reach, grow its audience, and amplify its mission. Their social platforms now serve as active channels of education, engagement, and conversion, empowering them to connect with a wider network of clients and therapists.
Let A+ Virtual Pro Free You to Grow
If your business is scaling—but your time is shrinking—A+ Virtual Pro can help.
We provide tailored virtual assistant support that blends operational efficiency with brand-conscious execution. Whether you need help with executive support, social media, CRM, or client engagement, our team delivers more than just task management. We deliver bandwidth for your growth. Let’s build a virtual support system that gives you time back—and turns it into growth.