Case Study for Toth and Rieu
A+ Virtual Pro Solutions
Case Study for Toth and Rieu
A+ Virtual Pro Solutions
Building a Brand as Solid as the Work Itself
How A+ Virtual Pro is laying the digital foundation for Toth and Rieu Construction — a veteran-owned general contracting company serving Monmouth, Ocean, and Atlantic Counties, New Jersey.
Introduction
Two Tradesmen, One Vision — and a Digital Gap to Close
Pete Toth and Bear Rieu aren’t your typical contractors. Pete brings 20 years of corporate strategy and project management to the front office, while Bear — a U.S. Navy combat veteran with 25 years of master carpentry under his belt — leads every build with the discipline and precision the job demands. Together, they’ve assembled a company that routinely earns the kind of reviews most businesses can only dream of: six-star ratings, realtors who stake their own reputations on referrals, and clients who don’t just come back—they send everyone they know.
In just over a year of operations, Toth and Rieu Construction Enterprises had completed high-end kitchen renovations, whole-house transformations, coastal home builds on Long Beach Island, and everything from custom coffered ceilings to hand-selected timber work. They’d even exhibited at the RWJ Barnabas Health Arena Home Show. The craftsmanship was exceptional. The reputation was growing. But their digital presence hadn’t caught up yet — and in today’s market, that gap costs jobs.
That’s where A+ Virtual Pro came in. We partnered with Pete and Bear on the BNI Starter Plan — a focused, foundational package designed to build the online infrastructure their business deserved and get it in front of the homeowners already looking for exactly what they offer.
Finally, a contractor we can trust. Those words appear on Toth and Rieu’s homepage—and our job was to make sure the right people actually found them.
The Challenge
Great Work That the Internet Couldn’t Find
Toth and Rieu Construction had something rare — a genuinely great product and a team that cared deeply about every single client. The problem wasn’t the quality of their work. It was visibility. When a homeowner in Toms River or Beach Haven searched for a general contractor, Toth and Rieu simply weren’t appearing where it counted.
No SEO Foundation
The website had no structured technical SEO — missing optimized meta tags, no sitemap submission, and no redirect strategy — making it nearly invisible to search engines.
Weak Local Search Presence
The Google Business Profile was underoptimized, with limited photos, no consistent post activity, and categories that didn’t fully reflect the scope of services offered.
Untargeted Keywords
There was no deliberate keyword strategy linking search terms to specific service pages — leaving the site invisible for high-value local queries like “kitchen remodeler LBI” or “general contractor Ocean County.”
Directory Inconsistencies
Business name, address, and phone number appeared inconsistently across key online directories — signaling confusion to Google’s local ranking algorithm.
Inconsistent Social Output
The Instagram presence showed real personality and great project photography, but posting cadence was uneven — making it hard to build a consistent audience or drive referral traffic.
No Performance Tracking
Without a structured reporting system, there was no clear picture of what was driving traffic, where visitors came from, or which services were generating the most interest.
𝐓𝐡𝐞 𝐀+ 𝐕𝐢𝐫𝐭𝐮𝐚𝐥 𝐏𝐫𝐨 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧
A Starter Plan Built for Long-Term Momentum
The BNI Starter Plan is where solid digital growth begins. Rather than launching Toth and Rieu into a dozen tactics at once, our approach was intentional: establish the technical foundation first, get the local visibility right, then build consistent content and social activity on top of it. Every element of the plan connects to the others — and all of it points toward one outcome: more of the right homeowners finding Toth and Rieu and choosing to call.
𝐅𝐎𝐔𝐍𝐃𝐀𝐓𝐈𝐎𝐍: 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐒𝐄𝐎 𝐀𝐮𝐝𝐢𝐭 & 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧
We began with a comprehensive technical audit of the Toth and Rieu website — examining everything from how search engine crawlers navigate the site to whether key pages were properly indexed. From there, we implemented essential fixes: redirect optimization to eliminate broken or redundant pathways, complete meta tag rewrites across title tags and meta descriptions, a robots.txt review, and XML sitemap submission to accelerate indexing in Google Search Console. Without this groundwork, even the best content goes unnoticed.
- Full SEO Audit
- Meta Tag Rewrites
- Robots.txt Reviews
- Redirect Optimization
- XML Sitemap Submissions
𝐋𝐎𝐂𝐀𝐋 𝐕𝐈𝐒𝐈𝐁𝐈𝐋𝐈𝐓𝐘: 𝐆𝐨𝐨𝐠𝐥𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧
For a local contractor, the Google Business Profile is often the single most important piece of digital real estate they own. We performed a full optimization — rewriting the business description to reflect the full range of services, refining categories, updating service areas, uploading five branded professional photos, and publishing four posts per month. Regular posts signal to Google that this is a healthy, engaged business — directly influencing how often the listing appears in local results.
- 4 Posts/Month
- 5 Branded Photos
- GBP Setup & Optimization
- Business Description Rewrite
- Category & Service Area Updates
𝐒𝐓𝐑𝐀𝐓𝐄𝐆𝐘: 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 & 𝐌𝐚𝐩𝐩𝐢𝐧𝐠
We researched and selected ten target keywords that balance search volume with realistic local competition — focusing on service-specific, location-based terms that represent genuine buying intent. Think “kitchen remodel Ocean County NJ” and “general contractor Long Beach Island” rather than broad terms with no conversion potential. Each keyword was then mapped to the most relevant page on the website, creating a clear signal-to-page structure that search engines can understand and reward.
- Local Intent Focus
- 10 Target Keywords
- Service-Based Targeting
- Page-Level Keyword Mapping
𝐂𝐎𝐍𝐓𝐄𝐍𝐓 𝐒𝐓𝐑𝐔𝐂𝐓𝐔𝐑𝐄: 𝐎𝐧-𝐏𝐚𝐠𝐞 𝐒𝐄𝐎 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧
We optimized three core service pages with the full on-page treatment: rewritten title tags and meta descriptions that balance keywords with compelling copy, a logical header structure (H1 through H3) that organizes content for both readers and crawlers, strategic keyword placement that reads naturally rather than stuffed, and internal linking recommendations to build topical authority across the site. This work translates directly into better rankings for the pages that drive calls.
- Internal Linking
- Keyword Placement
- H1-H3 Header Structure
- Title & Meta Tags Rewrites
- Service Pages Optimization
𝐓𝐑𝐔𝐒𝐓 𝐒𝐈𝐆𝐍𝐀𝐋𝐒: 𝐍𝐀𝐏 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 𝐀𝐮𝐝𝐢𝐭
NAP — Name, Address, Phone Number — consistency carries real weight in local SEO. Google cross-references business information across hundreds of directories to verify legitimacy and accuracy. Any inconsistency creates doubt in the algorithm and suppresses local rankings. We audited Toth and Rieu’s listings across ten key online directories, identified every inconsistency, and delivered a clear correction plan to bring every listing into alignment.
- Directory Audit
- Correction Recommendations
- NAP Inconsistency Identification
- Local Trust Signal Improvements
𝐀𝐂𝐂𝐎𝐔𝐍𝐓𝐀𝐁𝐈𝐋𝐈𝐓𝐘: 𝐌𝐨𝐧𝐭𝐡𝐥𝐲 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠
Growth you can’t measure is growth you can’t manage. Every month, Toth and Rieu receives a detailed performance report covering website traffic trends, keyword ranking movements, and applicable conversion tracking. The report also includes a plain-English summary of all work completed that month, so Pete and Bear always know exactly what’s been done and what comes next.
- Monthly Report
- Work Summary
- Traffic Overview
- Conversion Tracking
- Keyword Performance
𝐂𝐎𝐌𝐌𝐔𝐍𝐈𝐓𝐘 𝐏𝐑𝐄𝐒𝐄𝐍𝐂𝐄: 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭
We set up and optimized their presence across Facebook, Instagram, and Nextdoor — the three platforms most relevant for local home improvement services — and implemented three posts per week across all channels. Each post is crafted with branded graphics and on-voice captions, scheduled and published by our team. Nextdoor is a particularly valuable channel: it puts the business directly in front of homeowners in the specific neighborhoods they serve, where trust and local reputation carry the most weight.
- 3 Posts/Week
- Branded Graphics
- Scheduling & Publishing
- Nextdoor Setup & Management
Results & Impact
𝐀+ 𝐕𝐈𝐑𝐓𝐔𝐀𝐋 𝐏𝐑𝐎 𝐀𝐈-𝐏𝐎𝐖𝐄𝐑𝐄𝐃 𝐀𝐒𝐒𝐈𝐒𝐓𝐀𝐍𝐓𝐒’ 𝐂𝐎𝐍𝐓𝐑𝐈𝐁𝐔𝐓𝐈𝐎𝐍𝐒
𝐌𝐨𝐫𝐞 𝐓𝐡𝐚𝐧 𝐚 𝐕𝐞𝐧𝐝𝐨𝐫 — 𝐀 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐆𝐫𝐨𝐰𝐭𝐡 𝐏𝐚𝐫𝐭𝐧𝐞𝐫
What distinguishes the A+ Virtual Pro model is that we don’t simply deliver tasks — we take genuine ownership of the digital side of a client’s business. For Toth and Rieu, that means our team operates as an extension of theirs: researching, writing, optimizing, posting, analyzing, and reporting month after month with the consistency a growing business demands but rarely has time to do in-house.
𝐄𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡𝐢𝐧𝐠 𝐓𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥 𝐂𝐫𝐞𝐝𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐎𝐧𝐥𝐢𝐧𝐞
Our technical team audits the website like a search engine would — looking for every friction point that stops Google from fully understanding and ranking the site. By correcting the redirect chain, updating robots.txt, and submitting a clean sitemap, we ensure Toth and Rieu’s pages are properly crawled, indexed, and eligible to rank. This is the invisible infrastructure that makes every other effort more effective.
𝐏𝐮𝐭𝐭𝐢𝐧𝐠 𝐓𝐨𝐭𝐡 𝐚𝐧𝐝 𝐑𝐢𝐞𝐮 𝐨𝐧 𝐭𝐡𝐞 𝐋𝐨𝐜𝐚𝐥 𝐌𝐚𝐩—𝐋𝐢𝐭𝐞𝐫𝐚𝐥𝐥𝐲
The Google Business Profile is where local buying decisions get made. Our team manages it as a living, active channel — not a static listing. Regular posts, professional imagery, accurate categories, and complete service area data combine to position Toth and Rieu as the top-of-mind choice when someone in Ocean County searches for a contractor.
𝐖𝐫𝐢𝐭𝐢𝐧𝐠 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐏𝐚𝐠𝐞𝐬 𝐓𝐡𝐚𝐭 𝐀𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐂𝐨𝐧𝐯𝐞𝐫𝐭
Our content team rewrites and structures service pages not just to rank, but to persuade. The optimized pages speak directly to a homeowner’s decision-making process — answering the right questions, using the right language, and guiding the visitor toward taking action. Paired with strategic keyword placement and internal links, each page works harder for the business than it did before.
𝐂𝐥𝐞𝐚𝐧𝐢𝐧𝐠 𝐔𝐩 𝐭𝐡𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐅𝐨𝐨𝐭𝐩𝐫𝐢𝐧𝐭
Through our NAP audit, we ensure that every directory listing reflects the same accurate, consistent business information. This work protects Toth and Rieu’s local rankings, removes confusion for prospective clients researching the company, and builds the cumulative trust signals that Google uses to determine how prominently to display the business in local results.
𝐊𝐞𝐞𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐁𝐫𝐚𝐧𝐝 𝐀𝐜𝐭𝐢𝐯𝐞 𝐚𝐧𝐝 𝐕𝐢𝐬𝐢𝐛𝐥𝐞 𝐄𝐯𝐞𝐫𝐲 𝐖𝐞𝐞𝐤
Our social media team creates, designs, and publishes content on behalf of Toth and Rieu three times per week — freeing Pete and Bear to focus on running jobs rather than managing feeds. The content showcases completed projects, shares renovation tips, builds community trust on Nextdoor, and reinforces the brand identity that makes Toth and Rieu memorable. Consistency is the competitive advantage most contractors don’t have time to build. We provide it.
𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐢𝐧𝐠 𝐃𝐚𝐭𝐚 𝐓𝐡𝐚𝐭 𝐃𝐫𝐢𝐯𝐞𝐬 𝐒𝐦𝐚𝐫𝐭𝐞𝐫 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬
Every month, our reporting team translates raw analytics into clear, actionable insight. Pete and Bear see exactly which keywords are gaining traction, where traffic is coming from, and how the site is performing against its targets. Over time, these reports inform where to invest, where to double down, and where to evolve the strategy—ensuring the partnership grows alongside the business.
Veteran discipline meets digital strategy. For a company already committed to doing the work right, A+ Virtual Pro ensures that the right people actually find them — and that when they do, what they see earns their trust immediately.
𝐖𝐇𝐘 𝐈𝐓 𝐌𝐀𝐓𝐓𝐄𝐑𝐒
𝐓𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐅𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧 𝐂𝐡𝐚𝐧𝐠𝐞𝐬 𝐄𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠
For a company like Toth and Rieu Construction — built on genuine craftsmanship, word-of-mouth trust, and a veteran’s commitment to doing the job right — the BNI Starter Plan is not a luxury or an experiment. It is a necessary investment in the infrastructure that makes growth predictable rather than accidental.
The trades industry in New Jersey is competitive. What separates the contractors who grow sustainably from the ones who plateau is whether homeowners can find them when it matters — and whether what they find inspires confidence. A+ Virtual Pro addresses both sides of that equation.
Ready to grow your business the smart way? Work with virtualpro.solutions today!
What people say?
𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐠𝐫𝐨𝐰 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐚𝐝𝐝𝐢𝐧𝐠 𝐞𝐱𝐭𝐫𝐚 𝐩𝐫𝐞𝐬𝐬𝐮𝐫𝐞 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐭𝐞𝐚𝐦?
A+ Virtual Pro Solutions supported Toth and Rieu by optimizing their day-to-day operations through skilled Virtual Assistants—managing calls, coordinating schedules, and handling admin work. The result: increased productivity, better response times, and a more efficient workflow.