Case Study for Brooklyn Jewelers:
How A+ Virtual Pro Gave Time Back to Brooklyn Jewelers — And Catalyzed Strategic Growth
Case Study for Brooklyn Jewelers:
How A+ Virtual Pro Gave Time Back to Brooklyn Jewelers — And Catalyzed Strategic Growth
Introduction
Brooklyn Jewelers, led by founder and creative director Marc Adwar, is a high-end jewelry brand known for bespoke craftsmanship and timeless design. Based in New York, the company caters to a discerning clientele seeking unique, premium pieces for personal collections, engagements, and luxury gifting.
As the business gained traction, its operational demands expanded in tandem. Like many founder-led enterprises, the growth came with a cost: Marc found himself consumed by administrative tasks that were essential—but not strategic.
The Challenge
Brooklyn Jewelers’ success brought operational complexity. What began as a streamlined creative enterprise evolved into a multi-functional business that required daily attention to:
- Calendar and schedule coordination
- Email and customer inquiry management
- Billing and invoicing
- Social media presence and brand engagement
- Client follow-ups and logistics
While critical to maintaining quality and service, these tasks restricted Marc’s capacity to focus on core business functions—namely, high-end design, market expansion, and customer relationship development.
The problem wasn’t just time—it was opportunity cost. Every hour spent on back-office work delayed innovation, limited customer engagement, and constrained growth planning.
Marc recognized the need for specialized executive support that could handle both operational execution and brand-aligned communication.
The A+ Virtual Pro Solution
In 2022, A+ Virtual Pro onboarded a seasoned virtual executive assistant, Chloe, to support Brooklyn Jewelers.
Unlike traditional administrative support, Chloe was hand-selected for her hybrid expertise in executive assistance and digital brand management—making her an ideal fit for a design-centric luxury business.
Chloe’s Role at a Glance:
- Executive Admin Support: Calendar, inbox, appointment coordination, vendor communication
- Billing & Financial Administration: Invoicing, expense tracking, payment reminders
- Client Relations: CRM management, follow-up scheduling, status updates
- Social Media Content Management: Post creation, caption writing, scheduling, and engagement monitoring
Chloe’s Strategic Contributions
Operational Efficiency Through Delegation
Chloe established structured workflows using cloud-based tools (e.g., Google Workspace, Asana, QuickBooks) to manage schedules, deadlines, and client communication. This eliminated missed follow-ups and improved on-time task completion.
“She turned my inbox from a firestorm into a filtered, prioritized system I could trust.”
—Marc Adwar, Founder, Brooklyn Jewelers
Professionalization of Financial Workflows
Chloe standardized the invoicing process, ensuring prompt billing, payment confirmations, and accurate bookkeeping. By integrating automation into the billing cycle, she improved cash flow visibility and reduced late payments.
Brand Cohesion and Social Media Growth
With a strong eye for aesthetics and branding, Chloe curated social content that aligned with Brooklyn Jewelers’ visual identity. Posts were scheduled at optimal engagement times, and audience interaction increased.
- Metrics within three months:
- Instagram engagement up by 27%
- Direct inquiries through social platforms increased by 34%
- Follower count grew by 18% (without paid promotion)
Client Experience Management
Chloe managed communication touchpoints from initial inquiry to post-purchase follow-up. Her timely responses and professional tone elevated customer trust and satisfaction.
Customer response times were cut from 24 hours to under 3 hours on average, resulting in higher conversion rates and improved client retention.
The Measurable Results
After just six months of support from A+ Virtual Pro, Brooklyn Jewelers reported significant improvements in both operational execution and strategic capacity.
Metric | Before A+ Virtual Pro | After 6 Months |
Founder Time Spent on Admin | 30+ hours/week | <10 hours/week |
Average Response Time to Inquiries | 24 hours+ | 2.8 hours |
Invoicing Turnaround | Manual, ad hoc | Automated, 2-day average |
Social Media Engagement | Stagnant | +27% growth |
Monthly Sales Revenue | Baseline | +15% increase (attributed to improved lead follow-up and customer experience) |
More importantly, Marc was able to redirect his time and focus toward:
- Designing two new high-value product lines
- Launching a referral-based VIP client program
- Exploring new markets in Los Angeles and Miami
What people say?
Strategic Takeaway
Brooklyn Jewelers’ case demonstrates how virtual executive support, when strategically deployed, can serve as a growth enabler rather than a cost center. By offloading complex but non-revenue-generating tasks, Marc gained the time and focus required to drive creative innovation and business expansion.
In industries like luxury goods, where customer experience and brand consistency are paramount, virtual assistants must go beyond basic task execution. They must understand aesthetics, tone, and operational discipline. Chloe delivered on all fronts.
Let A+ Virtual Pro Free You to Grow
If your business is scaling—but your time is shrinking—A+ Virtual Pro can help.
We provide tailored virtual assistant support that blends operational efficiency with brand-conscious execution. Whether you need help with executive support, social media, CRM, or client engagement, our team delivers more than just task management. We deliver bandwidth for your growth. Let’s build a virtual support system that gives you time back—and turns it into growth.