Case Study for Toth and Rieu
A+ Virtual Pro Solutions
Case Study for Toth and Rieu
A+ Virtual Pro Solutions
Building a Brand as Solid as the Work Itself
How A+ Virtual Pro is laying the digital foundation for Toth and Rieu Construction โ a veteran-owned general contracting company serving Monmouth, Ocean, and Atlantic Counties, New Jersey.
Introduction
Two Tradesmen, One Vision โ and a Digital Gap to Close
Pete Toth and Bear Rieu aren’t your typical contractors. Pete brings 20 years of corporate strategy and project management to the front office, while Bear โ a U.S. Navy combat veteran with 25 years of master carpentry under his belt โ leads every build with the discipline and precision the job demands. Together, they’ve assembled a company that routinely earns the kind of reviews most businesses can only dream of: six-star ratings, realtors who stake their own reputations on referrals, and clients who don’t just come backโthey send everyone they know.
In just over a year of operations, Toth and Rieu Construction Enterprises had completed high-end kitchen renovations, whole-house transformations, coastal home builds on Long Beach Island, and everything from custom coffered ceilings to hand-selected timber work. They’d even exhibited at the RWJ Barnabas Health Arena Home Show. The craftsmanship was exceptional. The reputation was growing. But their digital presence hadn’t caught up yet โ and in today’s market, that gap costs jobs.
That’s where A+ Virtual Pro came in. We partnered with Pete and Bear on the BNI Starter Plan โ a focused, foundational package designed to build the online infrastructure their business deserved and get it in front of the homeowners already looking for exactly what they offer.
Finally, a contractor we can trust. Those words appear on Toth and Rieu’s homepageโand our job was to make sure the right people actually found them.
The Challenge
Great Work That the Internet Couldn’t Find
Toth and Rieu Construction had something rare โ a genuinely great product and a team that cared deeply about every single client. The problem wasn’t the quality of their work. It was visibility. When a homeowner in Toms River or Beach Haven searched for a general contractor, Toth and Rieu simply weren’t appearing where it counted.
No SEO Foundation
The website had no structured technical SEO โ missing optimized meta tags, no sitemap submission, and no redirect strategy โ making it nearly invisible to search engines.
Weak Local Search Presence
The Google Business Profile was underoptimized, with limited photos, no consistent post activity, and categories that didn’t fully reflect the scope of services offered.
Untargeted Keywords
There was no deliberate keyword strategy linking search terms to specific service pages โ leaving the site invisible for high-value local queries like “kitchen remodeler LBI” or “general contractor Ocean County.”
Directory Inconsistencies
Business name, address, and phone number appeared inconsistently across key online directories โ signaling confusion to Google’s local ranking algorithm.
Inconsistent Social Output
The Instagram presence showed real personality and great project photography, but posting cadence was uneven โ making it hard to build a consistent audience or drive referral traffic.
No Performance Tracking
Without a structured reporting system, there was no clear picture of what was driving traffic, where visitors came from, or which services were generating the most interest.
๐๐ก๐ ๐+ ๐๐ข๐ซ๐ญ๐ฎ๐๐ฅ ๐๐ซ๐จ ๐๐จ๐ฅ๐ฎ๐ญ๐ข๐จ๐ง
A Starter Plan Built for Long-Term Momentum
The BNI Starter Plan is where solid digital growth begins. Rather than launching Toth and Rieu into a dozen tactics at once, our approach was intentional: establish the technical foundation first, get the local visibility right, then build consistent content and social activity on top of it. Every element of the plan connects to the others โ and all of it points toward one outcome: more of the right homeowners finding Toth and Rieu and choosing to call.
๐ ๐๐๐๐๐๐๐๐๐: ๐๐๐๐ก๐ง๐ข๐๐๐ฅ ๐๐๐ ๐๐ฎ๐๐ข๐ญ & ๐๐ฆ๐ฉ๐ฅ๐๐ฆ๐๐ง๐ญ๐๐ญ๐ข๐จ๐ง
We began with a comprehensive technical audit of the Toth and Rieu website โ examining everything from how search engine crawlers navigate the site to whether key pages were properly indexed. From there, we implemented essential fixes: redirect optimization to eliminate broken or redundant pathways, complete meta tag rewrites across title tags and meta descriptions, a robots.txt review, and XML sitemap submission to accelerate indexing in Google Search Console. Without this groundwork, even the best content goes unnoticed.
- Full SEO Audit
- Meta Tag Rewrites
- Robots.txt Reviews
- Redirect Optimization
- XML Sitemap Submissions
๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐๐: ๐๐จ๐จ๐ ๐ฅ๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐ซ๐จ๐๐ข๐ฅ๐ ๐๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐๐ญ๐ข๐จ๐ง
For a local contractor, the Google Business Profile is often the single most important piece of digital real estate they own. We performed a full optimization โ rewriting the business description to reflect the full range of services, refining categories, updating service areas, uploading five branded professional photos, and publishing four posts per month. Regular posts signal to Google that this is a healthy, engaged business โ directly influencing how often the listing appears in local results.
- 4 Posts/Month
- 5 Branded Photos
- GBP Setup & Optimization
- Business Description Rewrite
- Category & Service Area Updates
๐๐๐๐๐๐๐๐: ๐๐๐ฒ๐ฐ๐จ๐ซ๐ ๐๐๐ฌ๐๐๐ซ๐๐ก & ๐๐๐ฉ๐ฉ๐ข๐ง๐
We researched and selected ten target keywords that balance search volume with realistic local competition โ focusing on service-specific, location-based terms that represent genuine buying intent. Think “kitchen remodel Ocean County NJ” and “general contractor Long Beach Island” rather than broad terms with no conversion potential. Each keyword was then mapped to the most relevant page on the website, creating a clear signal-to-page structure that search engines can understand and reward.
- Local Intent Focus
- 10 Target Keywords
- Service-Based Targeting
- Page-Level Keyword Mapping
๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐: ๐๐ง-๐๐๐ ๐ ๐๐๐ ๐๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐๐ญ๐ข๐จ๐ง
We optimized three core service pages with the full on-page treatment: rewritten title tags and meta descriptions that balance keywords with compelling copy, a logical header structure (H1 through H3) that organizes content for both readers and crawlers, strategic keyword placement that reads naturally rather than stuffed, and internal linking recommendations to build topical authority across the site. This work translates directly into better rankings for the pages that drive calls.
- Internal Linking
- Keyword Placement
- H1-H3 Header Structure
- Title & Meta Tags Rewrites
- Service Pages Optimization
๐๐๐๐๐ ๐๐๐๐๐๐๐: ๐๐๐ ๐๐จ๐ง๐ฌ๐ข๐ฌ๐ญ๐๐ง๐๐ฒ ๐๐ฎ๐๐ข๐ญ
NAP โ Name, Address, Phone Number โ consistency carries real weight in local SEO. Google cross-references business information across hundreds of directories to verify legitimacy and accuracy. Any inconsistency creates doubt in the algorithm and suppresses local rankings. We audited Toth and Rieu’s listings across ten key online directories, identified every inconsistency, and delivered a clear correction plan to bring every listing into alignment.
- Directory Audit
- Correction Recommendations
- NAP Inconsistency Identification
- Local Trust Signal Improvements
๐๐๐๐๐๐๐๐๐๐๐๐๐๐: ๐๐จ๐ง๐ญ๐ก๐ฅ๐ฒ ๐๐ง๐๐ฅ๐ฒ๐ญ๐ข๐๐ฌ ๐๐๐ฉ๐จ๐ซ๐ญ๐ข๐ง๐
Growth you can’t measure is growth you can’t manage. Every month, Toth and Rieu receives a detailed performance report covering website traffic trends, keyword ranking movements, and applicable conversion tracking. The report also includes a plain-English summary of all work completed that month, so Pete and Bear always know exactly what’s been done and what comes next.
- Monthly Report
- Work Summary
- Traffic Overview
- Conversion Tracking
- Keyword Performance
๐๐๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐: ๐๐จ๐๐ข๐๐ฅ ๐๐๐๐ข๐ ๐๐๐ง๐๐ ๐๐ฆ๐๐ง๐ญ
We set up and optimized their presence across Facebook, Instagram, and Nextdoor โ the three platforms most relevant for local home improvement services โ and implemented three posts per week across all channels. Each post is crafted with branded graphics and on-voice captions, scheduled and published by our team. Nextdoor is a particularly valuable channel: it puts the business directly in front of homeowners in the specific neighborhoods they serve, where trust and local reputation carry the most weight.
- 3 Posts/Week
- Branded Graphics
- Scheduling & Publishing
- Nextdoor Setup & Management
Results & Impact
๐+ ๐๐๐๐๐๐๐ ๐๐๐ ๐๐-๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐๐’ ๐๐๐๐๐๐๐๐๐๐๐๐๐
๐๐จ๐ซ๐ ๐๐ก๐๐ง ๐ ๐๐๐ง๐๐จ๐ซ โ ๐ ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ซ๐จ๐ฐ๐ญ๐ก ๐๐๐ซ๐ญ๐ง๐๐ซ
What distinguishes the A+ Virtual Pro model is that we don’t simply deliver tasks โ we take genuine ownership of the digital side of a client’s business. For Toth and Rieu, that means our team operates as an extension of theirs: researching, writing, optimizing, posting, analyzing, and reporting month after month with the consistency a growing business demands but rarely has time to do in-house.
๐๐ฌ๐ญ๐๐๐ฅ๐ข๐ฌ๐ก๐ข๐ง๐ ๐๐๐๐ก๐ง๐ข๐๐๐ฅ ๐๐ซ๐๐๐ข๐๐ข๐ฅ๐ข๐ญ๐ฒ ๐๐ง๐ฅ๐ข๐ง๐
Our technical team audits the website like a search engine would โ looking for every friction point that stops Google from fully understanding and ranking the site. By correcting the redirect chain, updating robots.txt, and submitting a clean sitemap, we ensure Toth and Rieu’s pages are properly crawled, indexed, and eligible to rank. This is the invisible infrastructure that makes every other effort more effective.
๐๐ฎ๐ญ๐ญ๐ข๐ง๐ ๐๐จ๐ญ๐ก ๐๐ง๐ ๐๐ข๐๐ฎ ๐จ๐ง ๐ญ๐ก๐ ๐๐จ๐๐๐ฅ ๐๐๐ฉโ๐๐ข๐ญ๐๐ซ๐๐ฅ๐ฅ๐ฒ
The Google Business Profile is where local buying decisions get made. Our team manages it as a living, active channel โ not a static listing. Regular posts, professional imagery, accurate categories, and complete service area data combine to position Toth and Rieu as the top-of-mind choice when someone in Ocean County searches for a contractor.
๐๐ซ๐ข๐ญ๐ข๐ง๐ ๐๐๐ซ๐ฏ๐ข๐๐ ๐๐๐ ๐๐ฌ ๐๐ก๐๐ญ ๐๐๐ญ๐ฎ๐๐ฅ๐ฅ๐ฒ ๐๐จ๐ง๐ฏ๐๐ซ๐ญ
Our content team rewrites and structures service pages not just to rank, but to persuade. The optimized pages speak directly to a homeowner’s decision-making process โ answering the right questions, using the right language, and guiding the visitor toward taking action. Paired with strategic keyword placement and internal links, each page works harder for the business than it did before.
๐๐ฅ๐๐๐ง๐ข๐ง๐ ๐๐ฉ ๐ญ๐ก๐ ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐ ๐จ๐จ๐ญ๐ฉ๐ซ๐ข๐ง๐ญ
Through our NAP audit, we ensure that every directory listing reflects the same accurate, consistent business information. This work protects Toth and Rieu’s local rankings, removes confusion for prospective clients researching the company, and builds the cumulative trust signals that Google uses to determine how prominently to display the business in local results.
๐๐๐๐ฉ๐ข๐ง๐ ๐ญ๐ก๐ ๐๐ซ๐๐ง๐ ๐๐๐ญ๐ข๐ฏ๐ ๐๐ง๐ ๐๐ข๐ฌ๐ข๐๐ฅ๐ ๐๐ฏ๐๐ซ๐ฒ ๐๐๐๐ค
Our social media team creates, designs, and publishes content on behalf of Toth and Rieu three times per week โ freeing Pete and Bear to focus on running jobs rather than managing feeds. The content showcases completed projects, shares renovation tips, builds community trust on Nextdoor, and reinforces the brand identity that makes Toth and Rieu memorable. Consistency is the competitive advantage most contractors don’t have time to build. We provide it.
๐๐๐ฅ๐ข๐ฏ๐๐ซ๐ข๐ง๐ ๐๐๐ญ๐ ๐๐ก๐๐ญ ๐๐ซ๐ข๐ฏ๐๐ฌ ๐๐ฆ๐๐ซ๐ญ๐๐ซ ๐๐๐๐ข๐ฌ๐ข๐จ๐ง๐ฌ
Every month, our reporting team translates raw analytics into clear, actionable insight. Pete and Bear see exactly which keywords are gaining traction, where traffic is coming from, and how the site is performing against its targets. Over time, these reports inform where to invest, where to double down, and where to evolve the strategyโensuring the partnership grows alongside the business.
Veteran discipline meets digital strategy. For a company already committed to doing the work right, A+ Virtual Pro ensures that the right people actually find them โ and that when they do, what they see earns their trust immediately.
๐๐๐ ๐๐ ๐๐๐๐๐๐๐
๐๐ก๐ ๐๐ข๐ ๐ก๐ญ ๐ ๐จ๐ฎ๐ง๐๐๐ญ๐ข๐จ๐ง ๐๐ก๐๐ง๐ ๐๐ฌ ๐๐ฏ๐๐ซ๐ฒ๐ญ๐ก๐ข๐ง๐
For a company like Toth and Rieu Construction โ built on genuine craftsmanship, word-of-mouth trust, and a veteran’s commitment to doing the job right โ the BNI Starter Plan is not a luxury or an experiment. It is a necessary investment in the infrastructure that makes growth predictable rather than accidental.
The trades industry in New Jersey is competitive. What separates the contractors who grow sustainably from the ones who plateau is whether homeowners can find them when it matters โ and whether what they find inspires confidence. A+ Virtual Pro addresses both sides of that equation.
Ready to grow your business the smart way? Work with virtualpro.solutions today!
What people say?
๐๐๐๐๐ฒ ๐ญ๐จ ๐ ๐ซ๐จ๐ฐ ๐ฒ๐จ๐ฎ๐ซ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐ฐ๐ข๐ญ๐ก๐จ๐ฎ๐ญ ๐๐๐๐ข๐ง๐ ๐๐ฑ๐ญ๐ซ๐ ๐ฉ๐ซ๐๐ฌ๐ฌ๐ฎ๐ซ๐ ๐จ๐ง ๐ฒ๐จ๐ฎ๐ซ ๐ญ๐๐๐ฆ?
A+ Virtual Pro Solutions supported Toth and Rieu by optimizing their day-to-day operations through skilled Virtual Assistantsโmanaging calls, coordinating schedules, and handling admin work. The result: increased productivity, better response times, and a more efficient workflow.